Editor’s note: This press release is preserved for historical context. The references to “Real Estate Wire” reflect a previous brand positioning that is no longer in use. The current company/brand should be referred to as “REW” (pronounced R-E-W), or “Real Estate Works” where the full name is required.
New name and logo represents connectivity and transparency for property buyers, sellers and agents
No matter what you call us, we’re here to help you find a home.
REW, Western Canada’s leading home search platform for MLS listings, new homes developments, finding agents, industry news and more announced today its new name: Real Estate Works (REW; pronounced “R-E-W”). This comes with its new visual brand as well, representing its goal to be the first place Homeseekers turn when looking to buy or sell a home.
Real Estate Works is a one-stop destination for not only listings of resale homes, but of new developments, too – plus industry news and analysis, expert opinions and original series like RealTours, GreenLight and NailedIt, all available on The Guide.
“Finding your next home is one of the most impactful and significant purchases in one's life,” said President of REW, Kent MacDonald. “I am proud REW has been a part of millions of people’s journeys, connecting the best agents in Canada with our loyal Homeseekers. REW has been a Canadian brand for almost 50 years, starting as a newspaper insert, all the way to the state-of-the-art, online experience we know today. I’m excited to use the opportunity this new branding represents to strengthen our partnerships with agents, developers, industry partners, boards and associations to make the homebuying journey in Canada even better.”
The new REW logo, consisting of a lodestar pointing north, and its new colour scheme, REW yellow, represent its goal to be the ultimate, highly-visible and positive guide for Homeseekers during what can be an emotional and difficult journey.
The REW search portal allows Homeseekers to find properties via map views, lists, housing type, bedroom counts, price and more. Both MLS resale and newly-built homes are available on the platform, making it the only real estate website offering these property types in one place.
About Real Estate Works.
REW (Real Estate Works) is Western Canada’s leading real estate platform. Since starting in 1978 as Real Estate Weekly, a hand-delivered newspaper insert, REW has been a trusted resource for Homeseekers looking to buy, sell or invest. With One Members throughout BC and Alberta, REW provides agents and Homeseekers with everything they need to make informed decisions on their real estate journeys.
Real estate listings: www.rew.ca
News: www.rew.ca/guide
Socials: www.instagram.com/rew.ca/ https://www.facebook.com/REW.ca/ https://www.youtube.com/user/REWdotca
Media Contact
Aaron Eccles
Senior Director of Marketing
