“REW’s deep understanding of the Canadian real estate landscape and its focus on high-quality digital solutions allows us to showcase our luxury listings to a broader, highly qualified audience. This partnership is about enhancing our agents’ ability to connect with buyers and sellers in a more meaningful and effective way,” says Nathan Flavel, Regional Managing Broker for Sotheby’s International Realty Canada’s BC Interior operations.
“I'm thrilled by our expanded partnership into the Okanagan, as we have been partnering with them in the Lower Mainland since last year,” says Erin Best, Director of Real Estate & Industry Engagement at REW. “Seeing their interest to expand regions through this partnership is a testament to our organizational alignment on service, reputation and consumer experience. Sotheby’s International Realty Canada is a brand synonymous with luxury, trust and excellence.”
Flavel’s path to real estate followed his lifelong passion for community, storytelling and strategic growth, combined with his expertise in business, media and the arts. “My journey naturally led me to this brokerage, where I found a company that shares my commitment to excellence, heritage, and service,” he says. “Working with a team that values integrity and relationships has been a rewarding experience, allowing me to bring a unique perspective to the world of luxury real estate.”
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The ability to integrate REW’s data-driven strategies with our luxury marketing efforts makes this a game-changing partnership.
Nathan Flavel
Regional Managing Broker at Sotheby’s International Realty Canada’s BC Interior Office
White-glove service meets data-driven market insights.
“Our BC Interior office stands out due to our commitment to white-glove service, [and] our expertise in not only high-end real estate but for any client who demands a bespoke level of service. I believe we have the ability to market properties at a level that no other brokerage can match,” says Flavel. “Taking a collaborative approach with clients and harnessing technology to stay ahead in the industry means that we have many satisfied clients. Our agents in the BC Interior are particularly excited about the increased visibility their listings will have on REW.ca and the ability to connect with engaged home seekers in real-time.”
Additionally, REW’s wealth of market data and insights will allow them to refine their strategies and deliver stronger results for their clients. “By leveraging REW’s intelligent listing exposure and audience targeting capabilities, we aim to attract qualified buyers and sellers who align with the luxury and lifestyle properties we represent,” says Flavel. This, combined with the fact that the brokerage has access to an exclusive network of luxury buyers and sellers worldwide, means, “In the long term, we see this partnership helping us scale our market reach and optimize agent performance,” Flavel says.
“This collaboration isn’t just about increasing exposure – it’s about redefining how premier real estate is marketed in Canada,” says Best. “Together, we’re setting a new standard for data-driven insights, targeted marketing and industry leadership – ensuring that both organizations continue to lead and shape the future of Canadian real estate.”
