MacDonald has been with REW for nearly five years, most recently serving as General Manager and Vice President of Technology. As President, he will work closely with the leadership team and colleagues across the organization to continue developing products and services that help Homeseekers, real estate agents, developers and industry partners succeed in an evolving market.
Over the past year, MacDonald has played a key role in strengthening REW’s position as a comprehensive home search platform, offering resale listings, rentals and new homes in one place. REW now partners with many of British Columbia’s top-performing agents, with 82% of top-earning agents signed up as REW One Members.
Under his leadership, REW.ca has also seen strong performance gains, including significant improvements in SEO rankings and year-over-year traffic growth. Today, Homeseekers visit REW.ca more than 3 million times each month, and a recent independent survey found that four out of five Homeseekers would recommend REW.ca to a friend.
“Finding your next home is one of the most impactful and significant purchases in one's life,” said MacDonald. “I am proud REW has been a part of millions of people’s journeys, connecting the best agents in Canada with our loyal Homeseekers. REW has been a Canadian brand for almost 50 years, starting as a newspaper insert, all the way to the state-of-the-art, online experience we know today. I’m excited to strengthen our partnerships with agents, developers, industry partners, boards and associations to make the homebuying journey in Canada even better.”
Making the best home search even better.
Mark Melville, President and Executive Officer of REW’s parent company Glacier Media, welcomed the appointment. “Kent has been very effective during his time as General Manager in guiding REW to be the go-to place for Homeseekers, developers, agents and our industry partners, even during a difficult time in the real estate market as a whole,” said Melville. “I’m looking forward to seeing his further success in his role as President of REW, and anticipate he will continue to make REW the best place to find a home.”
Looking ahead, MacDonald’s focus will be on making REW the top choice for Canadians to find their next home. In the upcoming year, REW plans to expand its content offerings, grow its market presence, and continue investing in new products and services to better serve Homeseekers and industry partners.
