REW launches new marketing campaign in Calgary, Alberta.

This new ad campaign reflects REW’s commitment to Homeseekers and agents in Western Canada.

Date29.06.2026
Words byZak Khan
REW launches new marketing campaign in Calgary, Alberta. hero imageREW launches new marketing campaign in Calgary, Alberta. hero image
Beginning 1 July 2026, REW.ca is launching a new marketing campaign in Calgary, Alberta, with the aim of bringing more Homeseekers than ever before to our platform. Using new creative assets on streaming TV, radio, digital and even wrapped ride-share vehicles, we’re investing in our brand in order to create more opportunities for Homeseekers and our agent and developer partners. This effort reflects REW.ca’s ongoing commitment to serving Western Canada and beyond.
One membership sign up page.One membership sign up page.

REW is a one-stop destination for listings of resale homes, rentals and new developments – plus industry news and analysis, expert opinions and original series like RealTours, The Big Picture and NailedIt, all available on The Guide.

One of REW's wrapped cars.One of REW's wrapped cars.
REW launches new marketing campaign in Calgary, Alberta.

One of REW's wrapped vehicles.

We've partnered with Wrapped Media to wrap ride-share vehicles that can be seen all across Greater Calgary. The eye-catching designs will grab attention as they move around the city. And inside the cars, passengers will be treated to video screens showcasing the best of REW’s content.

A screenshot from REW's brand campaign video.A screenshot from REW's brand campaign video.
REW launches new marketing campaign in Calgary, Alberta.

A screenshot from REW's brand campaign video.

Agent newsletter sign up page.Agent newsletter sign up page.

We're also partnering with Rogers Media to share a TV ad that we’re very proud of. At REW, we know that buying a home is a huge decision – practically, financially and emotionally. Our goal is to make the home buying experience as smooth as possible by showcasing the most listings and partnering with the best agents in the business. That’s what we tried to bring to life with this ad, in partnership with REW One Member and top agent Carolyn Pogue, PREC, who joined us as one of the stars for the shoot.

Video placeholder imageVideo placeholder image
REW's 30-second TV ad.

Campaign video featuring a couple searching for their new home.

“Our new ad campaign shows just how committed REW is to serving the needs of Homeseekers and agents at every step of the home buying or selling process in Western Canada and beyond,” said Aaron Eccles, Senior Director of Marketing at REW. “We’d like to say a special thank you to our One Member agents in Alberta for helping make this possible. We truly couldn’t have done it without you.”

Built for real people – agents and Homeseekers alike.

REW's Calgary market guide.REW's Calgary market guide.
REW launches new marketing campaign in Calgary, Alberta.

REW's Calgary market guide.

For Homeseekers, REW.ca offers both resale, rentals and New Homes projects in one place, something not available on any other real estate website. They can also promote their listings using Marquee to place them at the top of search results. REW showcases its commitment to being built for real people every day, with over 1 million Homeseekers coming to REW each month to find a home and four out of five Homeseekers recommending REW.ca to a friend.

REW products and promotional tools available to One Members.REW products and promotional tools available to One Members.
REW launches new marketing campaign in Calgary, Alberta.

REW products and promotional tools available to One Members.

For agents, REW has a suite of advertising and promotion tools available to One Members. Membership gives you access to Connect, which allows agents to make quick connections and build lasting relationships with high-intent Homeseekers; Apex, which places un-missable, un-blockable ads where Homeseekers are already looking: search results on REW.ca’s listings feed; Marquee, which allows agents to maximize visibility of listings at the top of search results, and Amplify, which uses real buyer behaviour to help place ads in front of people actively searching for homes in your market on social media platforms. Because of these powerful tools, 82% of top-earning agents are One Members and they get an average of five times more exposure on their listings compared to non-members.

If you’re an agent and not yet a One Member, sign up today to start using these powerful tools.

REW (Real Estate Works) is Western Canada’s leading real estate platform. Since starting in 1978 as Real Estate Weekly, a hand-delivered newspaper insert, REW has been a trusted resource for Homeseekers looking to buy, sell or invest. With One Members throughout BC and Alberta, REW provides agents and Homeseekers with everything they need to make informed decisions on their real estate journeys.

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