RealTours™ was a break-through moment for real estate content on so many levels. Creating this show was an amazing exercise in partnership between REW and some of our most steadfast and successful agent partners. With more than 3.3 million views, season 1 showed us that there was no reason why real estate content couldn’t be high-end and cinematic whilst still being authentic and useful.
This is not “Selling Sunset”, it’s “Buying Burnaby” - quality real estate content for Homeseekers, made by real estate’s best partners.
Highlights
With 3.3 million+ views, we had unprecedented face time with Homeseekers.
Together with our partners, we made 82 million+ impressions on the market in under six months.
Homeseekers have watched an incredible 15 thousand hours of RealTours™ on YouTube.
Homeseekers engaged with RealTours™ content 1.5 million+ times during the series run.
We produced 14 episodes and over 200 unique pieces of content for the RealTours™ content universe.
RealTours™ was shared with our community more than a million times through our newsletter.
More than 2,872 km travelled during principal photography, all across the Lower Mainland.
Every week, local media outlets picked up RealTours™ content and amplified it in their local communities.
Deadre, Joshua and family found their piece of paradise all the way from Hawaii, thanks to Angie Vasquez.
14 of Vancouver's most in-demand markets like you’ve never experienced them before.
In season 1, we toured the length and breadth of the Lower Mainland, from Squamish to South Surrey, and from Mission to the Sunshine Coast. We got to explore a diverse variety of some of the most highly-trafficked real estate markets, and to meet an even more diverse and colourful cast of real estate professionals who live, work, and breathe real estate.
It’s a recipe for success. It’s the ultimate neighbourhood real estate guide.
Episode list
Numbers
Episodes
14
Get to the heart of Greater Vancouver’s most sought-after neighbourhoods.
Series reach
80 million+ impressions
From Instagram to local news sites, your clients consumed a lot of RealTours™ content.
YouTube watch-time
15k+ hours
For context, that’s like watching the entire Lord of the Rings trilogy more than 1,600 times.
Series run-time
5hrs 7mins
Grab some popcorn and binge the whole series in one night.
Series views
3 million+
Viewers did more than scroll past - they sat back and enjoyed the show.
Production budget
$320,000
This wasn’t your average marketing shoot.
Content artefacts
200+
Each episode is supported by a universe of content, from in-depth articles to social shorts that demand attention.
Series engagement
1.5 million+
You came, you saw, you liked, commented and shared.
Media value
$1.2 million+
Now you can join your clients as their Agent in their home search on REW.
From pilot to premiere.
Getting a show about local real estate off the ground wasn’t an easy or quick task. REW Studio developed RealTours™ over more than 18 months that spanned initial proof of concept and a pilot series as we partnered with some of our best customers and produced an all-original series that explores local neighbourhoods and the real estate within.
RealTours™ truly is a break through for real estate content.
Agile production.
Showcasing so many markets on screen with an ever-changing cast of personalities and real estate required real innovation to achieve our production timelines.
Partnership platform.
RealTours™ is a show that speaks to Homeseekers: people looking for a home, now. The wide appeal and even wider distribution make it an ideal opportunity to connect and have a relationship with this valuable audience.
Multi-channel experience.
RealTours™ is so much more than a series of episodes. REW Studio delivered a multi-channel experience with extended content and campaign engagement on multiple platforms across several months.
Cast
Stephen Tadgh
Host and Executive Producer.
Mehdi Miar
Accomplished realtor with Royal Pacific Realty.
Kristina Legault
Client-centred agent with Century 21 Creekside Realty.
Angie Vazquez
Highly-respected agent with Engel & Volkers Whistler.
Doris Gee
Part of an award-winning due with RE/MAX Crest Realty.
Phil Moore
Part of an award-winning due with RE/MAX Crest Realty.
Krista Lapp
Highly-experienced realtor with Royal LePage Elite West.
Chase Shymkiw
Half of a dynamic real estate duo with Stonehaus Realty Corp.
Jeremy McCarthy
Half of a dynamic real estate duo with Stonehaus Realty Corp.
Peter Dolecki
Entrepreneur-turned-realtor with RE/MAX Westcoast
Vincent Lim
Local real estate expert with RE/MAX Crest Realty.
Milad Khavari
Downtown Vancouver expert with RE/MAX Masters Realty.
Taylor McPherson
A friendly face in the Fraser Valley, with Top Producers Realty Ltd.
Karan Kundhal
Customer-focused agent with eXp Realty.
Jesse Dean Cook
Award-winning agent with Royal LePage Sussex
Amanda Cook
Recording artist and real estate marketer
Gina Stockwell
Local real estate expert with Sotherby's International Realty Canada
Adina Dragasanu
Highly-experienced agent with Oakwyn Realty Ltd.
The RealTours™ experience.
What making a show is like.
Take part in a production experience like no other with a film crew at the top of their game. RealTours™ is not your ordinary marketing shoot - it’s a high-energy and highly-professional experience for agents wanting to elevate their personal brands.
The RealTours™ effect.
Connecting with the next generation of Homeseekers.
Take your business to the next level by reaching thousands of potential clients with high-quality content. From getting recognized in the street to securing out of town buyers, the cast of season 1 saw a real impact in their client bases.
The RealTours investment.
Own the conversation in a market.
An investment in RealTours™ will have a long-term impact on your business. In addition to your episode, you’ll feature in a universe of content that reaches clients across REW.ca, social media, search, email, and local news sources, allowing you to effectively own the conversation in a particular market.
Join RealTours™
season 2.
Become part of the real estate content event of the year and explore a range of sponsorship opportunities.
