And we simply had to make Season 2.
In season 1, we covered a lot. From Squamish to South Surrey and West Van to Chilliwack, Stephen and a cast of local expert agents unpacked some BC’s most well-know markets. In RealTours™ season 2, we will explore 10 all-new neighbourhoods across the Lower Mainland to make sense of the real estate opportunities within. For real estate professionals, RealTours™ is the opportunity to step into the role of the ultimate real estate guide to some of the most active markets on REW.
All-new neighbourhoods.
Kitsilano UBC
Now casting
New Westminster
Now casting
Langley
Now casting
Downtown West End
Now casting
Tri-Cities
Now casting
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Join RealTours™
season 2.
Become part of the real estate content event of the year and explore a range of sponsorship opportunities.
History.
History is key to understanding a place and its unique character. We talk to the characters who can put the history of a neighbourhood in the context of today’s communities - and what that means for the real estate available.
Community.
Each neighbourhood is made of communities that give it its character. We’ll meet the people who live and work in the neighbourhood, and get their perspective on things one should know if you’re considering buying into it.
Real estate.
Every neighbourhood has an impossible amount of real estate on offer. In RealTours™, we go inside homes that have a story to tell and explore the broader concept of real estate through the lens of the experience of finding, buying, and selling in each neighbourhood.
The future.
Real estate is perhaps the longest game there is. Looking at the future is fundamental to making good real estate decisions, today. In RealTours™, we will explore the notable projects and policies that shape the future of neighbourhoods, and delve into some of the best new home developments in the Lower Mainland to get a preview of tomorrow’s real estate.
Grandview-Woodland.
Principal episode.
Every neighbourhood comes together as an all-original episode of RealTours™. The role of the principal episode is to “sell the neighbourhood” to Homeseekers - millions of Canadians looking for real estate right now. We will explore the history, meet local heroes, and see some of what makes each neighbourhood attractive as a market to buy and live in.
Feature presentation.
The neighbourhood is the star of the principal episode. When it comes to real estate, we wanted to spend more time talking to the experts in these markets about options, answering questions and showcasing the things Homeseekers find interesting.
Short-form content.
Within each episode and every feature presentation, there are “nuggets” that may not fit into a single-serving video. With RealTours™, we explore these conversations and topics through short-form content that engages Homeseekers over the entire content campaign.
Content campaign.
RealTours™ is more than an episode, or even a series. It’s a six-month media campaign that captures the attention of nearly every Homeseeker in the market across the Lower Mainland and Canada.
Guide to the market.
Long after the cameras stop, the stories continue. On REW, neighbourhood markets are living things with listings, new projects, and stories that Homeseekers return to again and again to explore their real estate options. RealTours™ is the ultimate guide and the headline feature for some the most important real estate markets in the Lower Mainland.
The RealTours™ experience.
What making a show is like.
Take part in a production experience like no other with a film crew at the top of their game. RealTours™ is not your ordinary marketing shoot - it’s a high-energy and highly-professional experience for agents wanting to elevate their personal brands.
The RealTours™ effect.
Connecting with the next generation of Homeseekers.
Take your business to the next level by reaching thousands of potential clients with high-quality content. From getting recognized in the street to securing out of town buyers, the cast of season 1 saw a real impact in their client bases.
The RealTours investment.
Own the conversation in a market.
An investment in RealTours™ will have a long-term impact on your business. In addition to your episode, you’ll feature in a universe of content that reaches clients across REW.ca, social media, search, email, and local news sources, allowing you to effectively own the conversation in a particular market.
Quick answers to some of the most commonly-asked questions from season 1 and our team.
What is my expected level of involvement in the Episode?
Each cast member will be needed for 1 full-day on-location shoot (the “Tour”), and 1 full-day studio shoot for interviews and promotion at a later date outside of principal photography blocks. While we don’t think the full day will be needed for the Tour section, we want to leave the day open to ensure the most amount of flexibility. We will work with each cast member to build and finalize our production schedule.
How long can I expect to make room in my schedule for filming?
Each cast member will be required for two, separate full days during the production period. The first will be an on-location shoot (the “Tour”), and the second will be a studio shoot.
How long will each Episode be?
While we are still fleshing out the finer details we expect an episode to be no shorter than 17 minutes. We are currently keeping this run time somewhat fluid as we have big plans to expand on S02 from S01. What we can guarantee is you will be featured as an expert onscreen in your neighbourhood in the main episode but also in the additional feature content we are building out for the RealTours universe. This will position you as an expert in your area, and product type.
Will my brokerage team be involved in the production?
Only the chosen cast will be involved in the production, but we think there are some interesting angles to explore with brokerage teams, so let’s have a conversation about that.
Will I be able to share the content once it’s released?
We hope you do. You’ll be able to use any of the final elements from your Episode after it has been published. We will coordinate closely with you and your team to maximize and magnify content density
Join RealTours™
season 2.
Become part of the real estate content event of the year and explore a range of sponsorship opportunities.
