REW’s latest advertising campaign has launched across BC with the aim of bringing more Homeseekers than ever before to our platform. With new creative assets on streaming TV, radio, digital and even wrapped ride-share vehicles, we’re investing in our brand in order to create more opportunities for our agent and developer partners.
It’s no secret that the real estate market has seen its share of challenges over the past couple of years. Hesitant buyers, rising construction costs and fluctuating mortgage rates have all contributed to fewer sales than expected. That’s why it’s so important for REW to stay front-of-mind for Homeseekers now, so we can be their first choice to find their next home as soon as they’re ready. By increasing awareness of REW and driving more traffic to our site, our agent and developer partners will have more opportunities for valuable connections in the months to come.
Streaming TV.
This year, we’re partnering with Rogers Media to share a TV ad that we’re very proud of. At REW, we know that buying a home is a huge decision – practically, financially and emotionally. Our goal is to make the home buying experience as smooth as possible by showcasing the most listings and partnering with the best agents in the business. That’s what we tried to bring to life with this ad. Also, the keen-eyed among you might recognize REW One Member and top agent Carolyn Pogue, PREC, who joined us as one of the stars for the shoot.
The ad will run across BC on streaming services like Sportsnet+, CityTV+ and many more.
Campaign video featuring a couple searching for their new home.
Radio.
To complement the TV ad, we’ve also developed a radio version that will air across the Lower Mainland, Fraser Valley and parts of Vancouver Island. Listen for it on JackFM, News1130 and Ocean.
REW spring 2026 brand campaign radio ad.
Wrapped ride-share vehicles.
Vancouver will be on the world stage this summer as a host for the international world cup of soccer. More than one million additional out-of-province visitors are expected during the event, creating a great opportunity for us to advertise REW.ca as the top choice for anyone who falls in love with the region and considers a move here. That’s why we’ve partnered with Wrapped Media to wrap ride-share vehicles that can be seen all across Greater Vancouver. The eye-catching designs will grab attention as they move around the city. And inside the cars, passengers will be treated to video screens showcasing the best of REW’s content, including our groundbreaking RealTours series.
Okanagan buses.
In the Okanagan, we’re teaming up with our partners at Castanet to advertise REW on the region’s bus network. The images on the buses are from our TV ad shoot, creating a recognizable through-line for the campaign that aims to increase brand awareness.
Branded campaign bus wrap.
Digital.
In the online world, expect to see REW advertising ramp up across social media, including Instagram, Facebook, YouTube, TikTok and Reddit. We’re also going live with display and search advertising through Google.
The campaign shown on digital platforms.
Moving east.
Our latest campaign might be starting in BC but it’s not finishing out west. Later this summer, we’ll be rolling things out in Alberta with special creative assets and a real push to increase our Homeseeker audience. Keep your eyes peeled around the start of the Calgary Stampede for our first big advertising play outside of BC.
An investment in REW’s brand this spring and summer is also an investment in our agent and developer partners. By driving brand awareness and bringing new Homeseekers to REW.ca, we aim to create real connections that help grow your businesses. We hope you like what you see (and hear)!
