The real estate market has been on a wild ride over the last two years, leaving many analysts wondering what’s coming next. For agents, change is part of the game. Preparing for the unknown and acting on your marketing strategy is all too familiar, a necessity for growing your business. If you’re evaluating tools and determining your marketing budget for 2022, consider REW’s new suite of agent tools included in REW.one’s power-packed platform. Here’s how you can use REW.one to grow your business in 2022.
Put your best foot forward with thousands of homeseekers
From June 2020 to June 2021, there were over 50 million home searches on REW.ca. Pause for emphasis - 50 million. Homeseekers use REW to find a home, so considering your profile page on our platform is one of the best opportunities you have to connect with buyers and sellers. Agents who sign up for REW.one have a lot of customization options.
Header image and profile picture
Other portals make it impossible to change your profile image and don’t give you the option to have a header image with calls to action. Unless you’re in love with your 2006 headshot, this can be problematic, to say the least. Your One Profile allows you to fully customize your profile picture and header image, so you can show off your best self.
Here’s how agents should set up their profile page for success.
Recommendations
Getting recommendations from past clients will help you secure new clients, but only if your potential clients can actually find and read those recommendations. That’s why REW makes recommendations as visible as possible for agents, highlighting them on your One Profile and in search results on our platform. What’s best about our recommendation options is that REW makes it easy for agents to request and receive new reviews, more on that later on.
Here’s the agent’s guide to generating online reviews.
Your listings
On your One Profile, your listings are front and center. Anyone who searches for or stumbles upon your profile is going to see your listings, so you’ll never miss a chance to help a seller. What differentiates your listings on REW from your listings on other portals is that your branding, contact information, and recommendations are always present. We won’t let any potential buyers or sellers slip through the cracks.
Draw on REW’s market data and insights
Your One Account is personalized, data-driven, and full of insights that can help you reach more buyers and sellers. When you log in, you’ll be able to access a personalized timeline full of updates in your area, recommendations that you’ve received, listing insights, and more. There’s lots to uncover here, so we’ll break down some of the top ways your One Account can help you grow your business.
Access valuable market data
REW sees thousands of home searches conducted on our platform every day, and that data can be very useful to agents. Your One Account offers personalized insights into your market, giving you information about the top neighbourhoods and areas of interest that you can target with your marketing efforts.
Track your listing performance
Our analytics are beneficial in a variety of ways, giving you access to all of your listing data. Agents can see total shares, follows, phone calls, emails, pageviews, leads, and more for each individual listing they have on REW. This can be used in many different ways, but most agents use the data for reporting and to inform future marketing campaigns.
Benchmark your efforts
Not only can you see your listing data in your One Account, you can also compare your performance to other listings. See how similar listings or top listings are performing in your area and use them to benchmark your efforts. Determining whether your listings are doing well relative to your competition has never been easier. You can even see who the most viewed agents are and what the most viewed listings are on REW, which can provide great insight into what’s working for other agents.
Share to grow your business
Time is always a fleeting commodity for real estate agents, which is why REW created the One Button with speed in mind. When you’re ready to connect with homeseekers, share content on your profile, boost listings, request recommendations, or get support, the One Button is here to help.
Share your voice
Share links to insightful articles, video content, or industry analyses right on your profile. This is an excellent way to stand out to homeseekers, as you can provide a glimpse into your personality, past successes, and areas of expertise.
The easiest way to request a recommendation
We discussed the importance of recommendations above, and have developed an easy way for agents to request them from their past clients. With the click of your One Button, you can send emails to past clients or copy a link to send in a personalized email that will take people directly to your One Profile to leave a review. Request is your best route to let all of your hard work be recognized and to directly transform your clients into advocates as you collect their recommendations at the tap of a button
Boost your brand
When you’re ready to turbo-charge your growth, whether to connect with buyers or boost your listings, your One Button is standing by. Connect allows you to introduce yourself to active in-market homeseekers at the earliest opportunity, helping you convert clicks into clients. Boost, on the other hand, is for boosting your listings to a wider audience. It’s a powerful tool for driving interest to your properties while also pushing attention to your personal brand.
Lastly, if you ever need help with any of the tools mentioned above, your One Account Manager is here to help. You can access your One Account Manager just by clicking your One Button, providing you with an easier way to communicate directly with REW, and allowing us to continue to deliver the best customer service experience in the industry.
Ready to grow your business in 2022? Sign up for REW.one today.
