Merger of MAC Marketing Solutions and BLVD Marketing Group has created MLA Canada – an unstoppable force in new-home sales and marketing
As seen in... Profiles of Excellence 2017
Two powerhouses in the real-estate-marketing world, MAC Marketing Solutions and BLVD Marketing Group, have combined their strengths to create an even more robust national presence – making the new firm Western Canada’s largest real estate services organization.
Together, Cameron McNeill, former president of MAC Marketing Solutions and Ryan Lalonde, former president of BLVD Marketing Group, say the merger to MLA Canada (an acronym for McNeill Lalonde and Associates), better serves their clients.
“Together, we have harnessed some of the best talent in the industry and have become a full-service organization able to assist both small scale boutique-style projects as well as large scale masterplan communities,” says McNeill, who is co-president along with Ryan Lalonde. “We both recognize that we would be stronger together by offering unique skill-sets that reflect an approach to service, and a culture of diversity and excellence, that is extremely well-aligned.”
It is truly a union of two distinct companies that together are changing the industry landscape. “We are now a group of six owners who are raising the bar for the whole industry,” says McNeill. “We offer our clients the most value possible, which in turn translates to exceptional results.”
Lalonde agreed by adding: “We believe that with our deepened group of experienced professionals, progressive new systems, structure, scale, stability and intellectual property, we can far exceed the value of an individual owner-operator company, and provide both better services to our clients and greater opportunities for our employees.”
McNeill went on to explain that with its creation of four divisions nothing is outsourced: “We’ve created four specialized and talented divisions - Advisory, Communications, as well as two targeted marketing teams, MAC and BLVD, to help ensure every project receives superior service from acquisition to completion.”
MLA Canada is the most comprehensive real estate service provider in the country. Partnering with residential developers, MLA Canada offers unparalleled expertise in Advisory services, market intelligence, project marketing, sales, customer care, and administration. From boutique projects to large masterplan communities, its diverse and highly skilled service teams deliver exceptional results, while placing their clients’ objectives and brand identity first.
MLA Canada’s key differentiation is the exhaustive range of services it offers. Together, this driving force is redefining industry analytics, marketing, sales, and advisory solutions throughout major metropolitan centres across Canada.
BLVD Marketing Group was founded in 2012 by Ryan Lalonde, and quickly established itself as a market leader by rethinking the sales and marketing platforms for boutique-style, high-end multifamily developments. Established in 2001 by McNeill, MAC Marketing Solutions became a leader in its field by overseeing the marketing and sales of larger skyscraper and mixed-use developments, with more than 15,000 homes valuing more than $5 billion in sales over the course of 15 years.
Together, MLA Canada’s combined strengths include a talented pool of 140 highly skilled marketing, administration, sales and leasing professionals executing nearly 100 projects in various stages of development throughout Greater Vancouver, Fraser Valley, Victoria, Edmonton and Calgary.
“We have a dedicated in-house team that leads our analytics and advisory department which is unique for a real estate sale and marketing firm,” adds McNeill.
In addition to bringing together two highly regarded venerable firms with a broad depth of experience, the union brings together the best elements of both for the benefit of all existing and prospective clients. Key advantages include innovative service offerings, improved efficiencies through advanced technology and systems and access to some of the best talent.
2017 is already proving to be a great year for the newly minted company. MLA Canada is working with award-winning developers on some of the most exciting new luxury projects in several of the Lower Mainland’s most coveted postal codes. They include The Smithe by Boffo, Bellevue by Cressey, Hawthorne by Pennyfarthing Homes and Sussex by Townline Homes.
“We believe that as MLA Canada we have raised the bar for excellence in our industry,” McNeill went on to say. “I am very proud of the culture we have been able to foster at MLA Canada – one that is built on our core values, commitment to our people, being the best place to work in real estate, collaborative attitude, and deep desire to do a great job for our clients.
Contact
- 604.629.1515
- info@mlacanada.com
- mlacanada.com
When was MLA Canada established? March 2016 (Previously MAC Marketing Solutions and BLVD Marketing Group)
Owners: Cameron McNeill, Ryan Lalonde, Suzana Goncalves, Janis Gall, Clarke Nakamoto, Shayna Macquisten
Number of offices and divisions: Two offices and four divisions – MLA Advisory, MAC Marketing, BLVD Marketing, MLA Communications
Number of employees: 140
Most notable awards:
- Platinum Georgie Award 2012 by Canadian Home Builders’ Association of BC (awarded to firms who receive more than 25 Georgie Awards)
- Marketer of the Year 2007 by BC Homes Magazine
