An ever-evolving Kelowna real estate picture demands an unparalleled, highly regarded real estate brokerage with the expertise and connections to adapt to the city’s growing needs. As Kelowna undergoes a dynamic era of change to an increasingly vibrant, thriving metropolis, there’s a luxury brokerage up to the challenge – award-winning Jane Hoffman Realty.
As Kelowna morphs into a highly sophisticated, sought-after city, Jane Hoffman Realty is making the move from Coldwell Banker Residential Brokerage to an independent entity, affiliating itself with another respected leader in the community, HM Commercial Realty. These two powerhouses will now operate as Unison Jane Hoffman Realty and Unison HM Commercial Realty. With a keen understanding of the regional market, its buying audience, and the realtors within each brokerage, this alliance is the next evolution of residential and commercial real estate in the Okanagan.
Jane Hoffman
“The industry is evolving and change is sometimes needed to maintain market share and better serve clients,” says Angela Coupal, Managing Partner of the newly affiliated brokerages. “We view ourselves as a professional service, similar to a lawyer or accountant, and as such we have been developing our company in a way to provide that high standard expected. We have a team of marketing, financial and legal professionals supporting our real estate services; we’ve come to realize that this is what is needed and this is what people want.”
“By becoming independent, we are able to more swiftly adapt to changing market needs, but also be proactive and anticipate changes that are needed to meet the expectations of our clients,” explains Coupal. “We are better positioned to create proactive marketing and business strategies best suited for our local market.”
Leaders in investment properties, leasing and land for development, HM Commercial Realty was a natural fit, says Michael Hoffman, partner at Jane Hoffman Realty: “Fundamentally, the core values of the key personnel at Jane Hoffman Realty and at HM Commercial Realty are very aligned and it goes back to building relationships and building trust and dealing with transactions as if they were their own, that becomes evident in everything they do.”
Marshall McAnerney, HM Commercial Realty Founder, agrees.
“As our two companies embark on this next adventure, we are excited to see how we can take this company to the next level,” says McAnerney.
Jane Hoffman
(Pictured left to right: Jeff Hudson, Principal / Founder HM Commercial Realty; Marshall McAnerney, Principal / Founder HM Commercial Realty; Angela Coupal, Managing Partner and Legal Counsel Jane Hoffman Realty & HM Commercial Realty; Jane Hoffman, President / Founder Jane Hoffman Realty; Michael Hoffman, Partner Jane Hoffman Realty)
Partner Michael Hoffman went on to say that this partnership will allow its brokerage to offer a more sophisticated product and a longer reach and more in-depth, meaningful service to its clients.
Founded in 1985 by its namesake, Jane Hoffman Realty has earned a reputation for excellence in all areas of real estate. As a leading luxury real estate company committed to serving with the highest level of integrity and respect, Unison Jane Hoffman Realty offers a concierge service that sets them apart. It is with dedication, an impeccable work ethic, and trusted clients that Jane Hoffman Realty continues to establish ourselves as a leader in the local and international stage.
Jane Hoffman
“I am excited about embarking on this new venture because it allows us to give our clients a full service offering in both residential and commercial real estate,” says founder Jane Hoffman. “Our respective agents are knowledgeable about the history of properties and the evolution of our city. Both brokerages have grown with our city and we do business similarly, we care deeply about our clients and value the relationships we have with our clients, our colleagues and throughout the community.”
