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REW’s Lifestyle Focused Home Buying Search Tool Creates a Hyper-Personal, Ultra-Intuitive Experience

New map search can help buyers find a home that matches their lifestyle, preferred amenities and transportation requirements.

Vancouver, BC, April 10, 2019 – Today, Real Estate Wire (REW), the leading Canadian real estate portal for listings, new home developments and related insights, announced a new lifestyle search tool that maps the amenities that matter as much to many home buyers as price, location and the number of bedrooms and bathrooms. On REW, consumers can now click to select the neighbourhood facilities, conveniences and transportation, for example, schools, shopping, transit, grocery stores and coffee shops, they most want nearby.

“We know just how important lifestyle is to home buyers, so REW is giving consumers quick, intuitive access to the most relevant information and putting it on the map to help people visualize it,” says Ian Martin, Director of Industry Development & Partnerships, REW. “Lifestyle definitely plays a role in buying decisions although different amenities will resonate more with certain consumers – that’s why we implemented this tool.”

On REW, home buyers simply activate the lifestyle feature then click to filter the listings based on their proximity to transportation (pedestrian, transit, car) and services (grocery stores, elementary and high schools, daycares, restaurants, coffee shops, nightlife, shopping). They can also indicate their personal preference for a quiet or vibrant neighbourhood.

The map is colour-coded to direct home buyers to the neighourhoods and listings that best match their preferred lifestyle and away from those that aren’t a good fit, so look for the green, the more vibrant the shade of green the better, and avoid the yellow-, orange- and red-hued districts.   

“We’ve made the home-buying experience ultra personal and let consumers customize their searches to their unique, and very individual requirements,” says Martin. “REW is committed to leveraging innovation and technology to deliver the REW site experience that today’s tech-savvy consumers deserve and expect.”

For more information or to schedule an interview with Ian Martin, please contact:

Suman Melville
Director of Marketing
[email protected]


About Real Estate Wire

Real Estate Wire (REW) is a real estate marketplace and information hub in BC and Ontario. Whether you're buying, selling, learning, or simply perusing, REW provides you with a fast and easy home search experience, and arms you with the information and connections you need to take on your real estate goals.

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