If you’re a real estate agent with an active blog, you’re looking at that stat and nodding your head right now.
Every time you publish a blog post, you are effectively creating a new page on your website, full of fresh information and images. By the time you have published 50 blog posts, you will have technically added 50 new pages to your real estate website.
Google robots look at your website and notices a bunch of things, namely:
- New content and a fresh update,
- More pages to crawl and index for,
- More keywords attracting the right people,
- New hyperlinks to awesome external websites.
These things that Google notices work to build your reputation, page rank, site trust, domain authority, and many other micro-factors when it comes to search engine optimization. Technical jargon aside, the important thing to take away is that a) search engines love good, long, media-rich blog posts and b) they reward you for them with website traffic.
When search engines love your content, they will make sure to serve it up to more people. Now you face a new challenge. Make people love your content, too! It boils down to substance. If you want to make a real impact through your blog, you must produce awesome articles – and a lot of them.
Tip: Include a lot of photos and photo captions in your blog posts. Typically, blog articles with images enjoy 94 per cent more views. Not all real estate articles should consist strictly of photos though - not unless you’re a real estate photographer.
Did you know that a whopping majority of people who share posts on social media do so because they think it might be helpful to others? Are your articles helpful? Do they teach something, or guide people? Do they at least entertain or make people think?
I’ve put together a quick list of six powerful article concepts that you could use on your REALTOR® blog, or that you can borrow inspiration from. However you end up using these ideas, I hope they serve as a catalyst to get you on (or back on) track with blogging.
- Why I Love Living in (Yaletown): Explain what makes your part of town special for you specifically. Include links to services that you and others use in the area. Make it personal, yet professionally relevant.
- Kitchens: The Heart of Your Home: Share ideas for staging or simply decorating a specific room in the home. Share quotes, anecdotes and examples of a kitchen or of any room (or yard?) really. Make it a series by creating counter-posts for different rooms.
- Neighbourhood Vibes: A Brief History of (Whistler): Did you find a neat historic piece of media about the town you serve? Share it in a post with some of your own original commentary added in.
- When Should I Contact a REALTOR®?: Inform your prospects that they should speak to an agent (you) as early as possible. Give them sound reasoning and share personal examples to incentivize readers to contact you sooner rather than later.
- The Ultimate Guide to Composting in (Vancouver): Has your city recently implemented a new by-law? Maybe you’re simply a greener thumb than most. Either way, local home care and homeowner information always makes a winning post.
- 10 Ways to Celebrate Fall in (Surrey): With new seasons constantly on the horizon, find out what’s happening in your area and compile your top-10 list of to-dos! These types of lists are often shared on social media, bookmarked and emailed directly between friends.
You’ll note that four of the above six ideas contains the name of an area. Catering your blog posts to a specific geographic location will not only help you earn more local, relevant visitors but it will also help position you as a local expert in those visitors’ eyes.
That’s not to say that the other 2/6 articles are less important, they simply serve a different purpose. They may attract a broader geographic range of visitors to your blog articles - not directly benefitting to your bottom line, but also not a bad thing. More traffic is always good for SEO, plus non-local articles are useful to your local visitors too!
Before I let you go, here’s one final tip: The average word count of top-ranking blog content (on Google) is between 1,140 and 1,285 words. Keep that in the back of your mind next time you’re writing a real estate blog post.
If you ever need someone to pep-talk you into blogging on your real estate website, of if you have any questions, don’t hesitate to reach me directly via email or @RealtyNinja on Twitter. You can also download the free ebook I wrote for Realty Ninja, The Modern REALTOR Marketing Survival Guide. Have an awesome day!