Huge crowds of first-time buyers, parents buying for children and purchasers from all over the world showed up Saturday to the sales centre for Surrey’s 35-storey, 406-condo tower Evolve.
More than 800 appointments were booked and an additional 1,200 interested parties attended to see what developer WestStone Properties is promoting as “Canada’s best-valued luxury concrete tower.”
The result was the sale of 300 homes, worth about $70 million, in the space of one afternoon. Evolve’s 406 suites range from micro-condos of 316 square feet to spacious units of 1,294 square feet, and floorplans include studios, one bedrooms, two bedrooms, two bedroom plus dens, townhome lofts, and penthouses. Of the 406 units, 300 are priced below $250,000.
“We are very happy with today’s dramatic sales result,” said Brian Regehr, president of WestStone Properties.
“This is the culmination of two years’ work, which began with architecturally market-matching the floorplans with the intended buyer groups, creating an international marketing program and bringing together their skilled team of professionals that catered to every customer’s need.”
Platinum Project Marketing had already generated considerable media buzz for Evolve by marketing the project using augmented reality and holographic technology, which gave online shoppers a multi-dimensional view of the building and floorplan layouts.
“Today’s success was driven by two factors. The first was the courage of WestStone to give us the ability to design and offer innovative new product types and the second was the national press coverage by social and traditional media, delivering our message throughout North America and beyond,” says Bill Morrison, president of Macdonald Realty Platinum Project Marketing.
Evolve is the second of six towers to be built in the West Village by WestStone Properties, part of the largest piece of connected development land in Surrey. Over the next seven years, there will be 2,800 homes built in West Village, connecting all residents to Surrey City Centre, offering easy access to transit, grocery stores, education institutions and culture, arts, recreational facilities and parkland.
Expected occupancy for Evolve is 2018.