As seen in... Profiles of Excellence 2017
It’s a rare REALTOR® who understands as much about selling new home developments as about resale properties, and who also knows the geographical market all the way from White Rock to Whistler. But Doug Lucier is one such agent.
Though much of his business is centred south of the Fraser, the Sutton Seafair agent has a breadth of experience across the Lower Mainland region. Moreover, he notes, his experience across the real estate spectrum enhances the strengths he brings to residential clients.
“I’ve been on both sides, working for a developer as a marketing director and as the head of a real estate marketing company,” says Lucier. He now heads up Doug Lucier Real Estate Marketing, which markets condo and townhouse developments including some of Tsawwassen and South Delta’s landmark properties, such as Brio, Cityhomes, Olivia, Canu, Oliver and more. “My background working for developers has given me insights a lot of REALTORS® don’t have.
“When you’re a REALTOR®, you look at things from that perspective: Is it priced right?” he adds. “When you’re a developer, you look at a lot more. Who’s your demographic? Who’s your geographic buyer? What is needed here? What will work here? How do we maximize profit? How do we design and create the best floorplans possible?”
He brings this wide experience to residential real estate.
“Whether it is an entry-level home or a multimillion-dollar development,” Lucier says, “I will approach the marketing with the same attention to detail and creativity. Always do what is best for the client or development.”
This hardworking agent also knows that selling a home is not just about placing a listing ad – it’s about truly understanding the market. Lucier is a self-confessed trends addict who is constantly keeping up with the latest real estate news and research to inform his business. He also makes it a priority to understand Built Green and LEED® construction standards.
Lucier works across the Lower Mainland but has lived in South Delta for 25 years and has seen it grow and develop in that time. The housing market has had ripple effects throughout Metro Vancouver, but there are some very tangible reasons, he says, why folks are choosing South Delta to call home.
“I’ve done the research,” Lucier laughs. “White Rock and South Surrey were close, but South Delta receives more sunshine than any other part of Metro Vancouver. It is a microclimate that makes life a little different out here. Folks here are open and friendly. It’s like a village.”
Years in real estate business: 36 years of award-winning service
Upcoming projects: Stay tuned, there are more developments on the way!
Most proud of: Selling more multifamily developments in South Delta in the past 12 years than any other REALTOR®.