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5 Types of Content That Every Real Estate Agent Should Be Posting in 2020

Learn how to use social media to nurture and capture more leads
By Catherine Musgrove Jan 3, 2020

Social media can be a gold mine for developing new, potential clients, not to mention keeping you in tune with industry trends. But knowing what to post can be overwhelming. Let’s get you started with five basic “musts” for 2020.

1. Use polls and quizzes to learn about your audience

Want an opinion from your target market? Post a poll. Social Media is about engaging your followers and there is no better way to get people to speak out than asking them their opinion… after all, everyone has one. People want to be part of the conversation. The answers will become part of your data of information about your target market. This will help you reach your audience and boost your visibility and success. Remember, knowledge is power!

You can ask anything you want such as what colour siding is the most popular or what is the trendiest neighbourhoods. Once you know what your potential customers are looking for you can tailor your future posts and market more effectively. The data you collect will give you a clear strategy. And remember, trends change so be sure to check back with your audience.

2. Contests and Giveaways

Everyone loves free stuff! It doesn’t have to be expensive. Simple services like a free home evaluation or giveaway gift basket can go a long way. Other ideas include home improvement gift cards, partner services, tickets to an upcoming home show. Contests and Giveaways will give you the opportunity to increase your followers and potential leads. Set up a “Photo Caption Contest,” a “Holiday Contest” like the best Ugly Sweater or maybe a trivia challenge about local landmarks. Ask people to follow your Facebook page or sign up for your email newsletter for a chance to win. Maybe you have your own real estate blog. Ask them to follow you and you’ll develop a loyal, captive audience that sees you as an industry leader and expert.

Hashtags can come in handy too. By getting your followers to use a hashtag while sharing your page or contest, means you can track your contest performance.

3. Share Success!

Sharing reviews and milestones in a visually attractive manner gives you the opportunity to showcase your success. People will want to do business with you because you have established yourself as an expert at finding clients what they need.

Don’t forget to celebrate your clients’ success in finding a new home. Buying a home can be tough! Congratulate your clients on their new adventure. Make it about them and potential leads will see your commitment to helping them find their dream homes.

Sharing milestones and tracking growth in your business through visually attractive graphs, charts, and photos will demonstrate transparency in your business and how you are working hard for those who choose to partner with you. This will give you the opportunity to thank your clients and followers who have been part of your career and your support system. Show gratitude.

4. First-Time Home Buyer Tips

Type of home, pre-approved mortgages, best neighbourhoods, budget vs expectations, finding an agent, negotiation, legal fees… buying a home for the first time can feel like navigating through a corn maze with no exit point. Post regular tips on how to make the process seamless for your followers. Perhaps set up an educational series where you post a tip a week. Your readers will start to look for and count on your advice. You can also make this part of an email campaign. After all, you have all those emails you are collecting from your contests. When your followers are looking for an agent, they will choose you because you have established yourself as an expert in your industry. 

5. Monthly Calendar of Events

On the first of the month, posting a calendar of events is a great way to create excitement.  Not only does it keep potential leads informed, but gives you new content and ways to show you are involved in the community and market. You are “in the know”. Posting photos prior to the event with reminders and tips on attending will be appreciated. Consider doing live videos. This will encourage reader participation and can boost followers. By inviting readers to seek you out at the event for a ballot to win a basket or service can also create a personal touch. Then share, share, share. These tactics will help keep followers active and set you up as the go-to for all “things” real estate.

Facebook, Twitter, Instagram, Pinterest, LinkedIn… what to use, how to use, and when to use can be daunting and confusing. As a real estate agent, how do you know where to start and how to use social media effectively? By following these simple 5 suggestions, you will be well on your way to creating an engaged social media community that will look to you for their home hunting needs. 

Catherine Musgrove
Catherine Musgrove is a journalist with 25 years of experience in writing, editing, and photojournalism. She has written for a wide range of newspapers, magazines, websites, and other media. Catherine has a keen interest in the national real estate market and home industry, having written extensively for home and related publications across the country. She currently resides in Ottawa and has lived from coast to coast.
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