REW (Real Estate Wire) is a leader in online real estate in Canada, and our goal is to make finding the next home easier and more enjoyable for people. We do this by giving consumers the information they need, and the right connections, for them to make more confident real estate decisions.
REW is looking for a creative, results-oriented and hands-on Digital Acquisition Specialist with exceptional strategic and analytical skills to join our growing Sales team. You are an experienced marketer who works closely with our sales, marketing and website teams to develop and execute top of funnel, lead generation strategies. You will plan, develop, execute and optimize customer acquisition campaigns via paid search, email, remarketing, social campaigns and affiliates. You will need to be both analytical and imaginative to develop strategies that can scale at a national level. We are looking for a self-starter that has hands-on experience implementing strategies to drive inbound leads and will have worked with websites with high traffic volume.
- Identify key target personas and markets and develop online strategies to effectively reach them
- Work with our website teams to develop and implement a site remarketing strategy
- Manage PPC and social ads campaigns and ad spend
- Work with marketing to build highly targeted and personalized email campaigns to new clients
- Utilize A/B testing to optimize campaigns and to reduce our cost of acquisition
- Work with product and marketing teams to optimize our website experience and client onboarding process
- Analyze campaign results, report on key metrics and optimize based on findings
- Stay on top of digital marketing trends and be the local subject matter expert
- 3+ years experience in digital marketing with hands on experience in the areas of site remarketing, email marketing, PPC and social
- Experience building out site remarketing campaigns utilizing best in class ad networks
- Highly comfortable with Google Analytics, Google Tag Manager, Facebook Ads and email deployment software
- Firm understanding of basic SEO principals and email marketing best practices
- Experience working with CRMs and developing automated marketing processes to build out a sales funnel
- Experience in the real estate industry an asset
- A Get Things Done attitude with the ability to effectively liaise between teams
Real Estate Wire is a real estate marketplace and information hub in BC and Ontario.
Whether you're buying, selling, learning, or simply perusing, REW provides you with a fast and easy home search experience, and arms you with the information and connections you need to take on your real estate goals.
REW has grown exponentially year over year since we opened our doors in 2011. We attribute our success to our remarkable and hard-working team, who come into work every day dedicated to creating the best possible experience for our customers.
Our goal is to be the #1 source for real estate search across Canada, and the industry leader in the evolution of home search behaviour.
REW is an amazing place to work, and we take care of our team. In addition to competitive compensation and bonus incentives, we provide a comprehensive benefits package, professional development budget and fun team events.
Send your resume and cover letter to [email protected] with ‘Digital Acquisition Specialist’ as the subject.