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Are You Doing the Right Things on Facebook to Increase your Business?

In today’s social world, real estate agents would be foolish not to use Facebook for client outreach and engagement. Expert Darci LaRocque explains how







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According to Statista.com, as of April 2016, there are more than 1.5 billion Facebook users worldwide. So far, it’s still the number 1 social media network globally, followed by WhatsApp. For you as a REALTOR®, this is very significant. Assuming you have a Facebook account, the big question is, are you doing things right on Facebook to increase your business? Here are my top seven tips.

  1. Provide up-to-date information. In case you didn’t know, your Facebook business page has an About section where you can provide all your pertinent info. It’s always good practice to highlight why you’re the right person for the job. And please, don’t forget to update your contact information! Imagine somebody who is so impressed with your profile that they want to call you, but can’t find your phone number? That may be a client lost. Input as much of your info as possible, include your website and email as well. Believe me, it’s going to boost your sales! 
  2. Make your name appear as it should. Taking the above tip one step further, there’s an appropriate field in your personal Facebook page where you can actually input your professional info and your brokerage information. You may want to add in a link to your Facebook business page at the top, and another link to your brokerage's Facebook page, as users might find you via your personal page and you'll want to redirect them. If you don’t know how to do this, you’ll be glad to know that I have done a pair of very quick videos regarding it. Click here first to understand where it’s found and then click here so you’d know exactly how you can successfully update it.
  3. Be identifiable. Your profile picture speaks a lot about your professionalism. In fact, according to a Forbes article, “You are judged by your appearance.” Make sure that your profile picture is as recent as possible and that you are all alone! Avoid uploading a profile picture with your family or groups of people – it’s going to be hard to distinguish you from a crowd!
  4. Use the K.I.S.S. method. This is the acronym that stands for Keep It Short and Simple. Almost everyone on the planet is on the go. Some people don’t have time to read looooonggg articles and sometimes they just read the headline. With that in mind, when you’re posting blogs or just writing status updates, be direct and to the point, while still remaining clear.
  5. Read what you will post multiple times. As a REALTOR®, professionalism should be one of your key traits. Being professional also means being responsible in all that you do. Whenever you post anything, try and read it few times and make sure the content is appropriate and accurate. Don’t forget to keep it general. It isn’t usually a good idea to talk about sex, politics or religion as you may offend people who don’t agree with your viewpoint and hey, they might have a $6,000,000 house to sell…
  6. Avoid too many #hashtags. Hashtags are designed so your content can easily be seen by many people who find interest in searching for topics. Are there rules for hashtags?  #MaybeNot #But #How #Do #You #Feel #Reading #Through #This #Sentence #Full #Of #Hashtags? It’s like a tornado of text that’s hard to read. As much as possible, limit hashtags to popular content – normally you can use one for the name of a city/area, the name of a well-known venue and so on. Sometimes there are also specific hashtags for an event you attend or a TV show you’re watching, so make use of that instead of formulating your own.
  7. Check Facebook DAILY! I cannot stress this enough. Why have a Facebook account – or any social media account – if you don’t have even have the time to connect with your friends or followers? Allow a specific time of the day when you can check Facebook for at least 10 to 15 minutes. You can even schedule it on your calendar during off-peak times. Real connections cannot be faked and are not something you can outsource.  

These are just a few reminders so you can be #SociallySmart with #DarciRealtorTips! The power of Facebook or any social media ultimately still lies with the user. So be a responsible and thoughtful social network user and I’m sure you’ll thrive with this amazing technology. 


Darci LaRocque is an award-winning real-estate technology consultant, trainer and speaker. Darci has been featured in many national newspapers, magazines and spent three seasons as a tech expert on the national TV show Get Connected. Darci works privately with REALTORS® and brokerages helping them be more comfortable with technology and take it to the next level. She also has an online course specifically for REALTORS® showing them how to automate their business systems.
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